Conor McGregor, known for his entrepreneurial ventures, has entered the premium cigar market with the launch of Notorious Cigars. Partnering with MJ Frias Cigars, a Dominican company with over 30 years of experience.
The project builds on McGregor’s history of business endeavors, including Proper No. Twelve Irish Whiskey, Forged Irish Stout, and August McGregor Luxury Fashion. The Notorious Cigar is the result of over two years of development with Chris Frias, CEO of Notorious Cigars and a second-generation tobacconist. The tobacco features an Ecuadorian Habano 2000 Rosado Oscura wrapper, a San Andrés Mexican binder, and fillers from Nicaragua and the Dominican Republic, crafted in a facility in Santiago, Dominican Republic.
Chris Frias commented on the process: “Our collaboration with Conor wasn’t about simply making another cigar—it was about crafting a legacy. Over two years of meticulous blending and testing, we’ve created a cigar that is bold, balanced, and unforgettable—just like Conor himself.”
McGregor shared his inspiration: “After every victory, a cigar is my way of celebrating—it’s my ritual, my moment. I created Notorious Cigars so others can experience that same feeling. This isn’t just luxury; it’s personal.” He added, “If you know my name, you know my standards. Notorious Cigars is crafted for greatness and made for legends.”
Unlike some celebrity cigars, Notorious Cigars is not a limited release. The brand plans to introduce additional blends in 2025 and 2026. The Toro (6×50) is available online at NotoriousCigars.com and at select retailers, while the Double Robusto (5½x54) and Corona Gordo (5¼x46) are exclusive to retail locations.
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