Wild Billโ€™s Tobacco will host the Great Lakes Cigar Fest on Saturday, July 26, 2025, at M1 Concourse, located at 1 Concourse Dr, Pontiac, MI 48341. This event promises a celebration of cigar culture, featuring premium cigars, fine spirits, and live entertainment for enthusiasts and newcomers alike.

The Midwest-focused festival will offer cigars from leading brandsโ€” included with tickets and available for purchaseโ€”alongside whiskey and bourbon pairings, live music, cigar rolling demos, lounges, fireworks, and optional on-track experiences. VIP ticket holders gain access to meet cigar industry figures, while all attendees can enjoy a buffet dinner, food trucks, and prize raffles.

Held at M1 Concourse, a venue tied to Detroitโ€™s automotive heritage, the event blends indoor and outdoor spaces for a unique atmosphere. โ€œItโ€™s a new tradition for cigar lovers,โ€ said Jon Welzel, Chief Marketing Officer at Wild Billโ€™s Tobacco.