New Hoyo de Monterrey Rojo & Oscuro Arriving Soon

Hoyo de Monterrey is set to pay homage to the brand’s post-embargo roots of Honduras, launching a pair of medium and medium-plus blends: Hoyo de Monterrey Rojo and Hoyo de Monterrey Oscuro.

With nearly all Hoyo cigars coming out of the HATSA factory in Honduras since migrating from Cuba in the mid-’60s, the Rojo and Oscuro cigars highlight Honduran tobaccos and craftsmanship, being rolled in the brand’s best-selling sizes and priced for the everyday enthusiast.

Senior Brand Manager Ed Lahmann said, “The launch of these blends represents more than just new cigars. They are about honoring the brand’s deep-seated foundation in Honduras. As one of the first Cuban ex-pat brands available in the US, Hoyo de Monterrey laid the foundation for Honduran cigarmaking nearly 60 years ago and has become a living legend in the world of premium cigars. With the launch of ‘Rojo’ and ‘Oscuro,’ the brand’s journey is reflected in its commitment to balancing traditional Honduran craftsmanship against the handmade cigar category’s ever-changing tides.”

With Rojo representing Red, the Hoyo de Monterrey Rojo features a red color scheme. The cigars feature a Honduran wrapper from the Jamastran Valley, a Nicaraguan binder, and filler tobaccos from Honduras, Nicaragua, and the Dominican Republic. Meanwhile, the Oscuro counters the red look with a similar layout in black. This ties into the cigar’s darker wrapper—Brazilian Mata Fina oscuro—which is complimented by an Ecuadorian Sumatra binder and fillers of Dominican, Honduran, and Nicaraguan tobacco. The Rojo is billed as medium in body, while the Oscuro is described as medium-plus.

Three identical sizes have been rolled for each version, being priced from $5.99 to $8.49 per cigar MSRP. The cigars are packaged in 10-count boxes and expected to begin shipping on Monday, June 3rd.

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