Drew Estate has announced the return of Liga Privada Unico “Year of the Rat” spring release which will be available exclusively at Drew Diplomat Retailers nationwide.
Kicking off its annual spring appearance available on May 1, 2024, the Year of the Rat is celebrated for its connection to the story of the Florida Panthers’ 1996 Stanley Cup Finals run which was ultimately ended by the Colorado Avalanche in a four game sweep. However a tradition of throwing plastic rats onto the ice from Panther fans with every goal scored was born. The Year of the Rat cigar commemorates the legendary “Rat Trick” performed by Scott Mellanby, which has become a symbol of good fortune and tenacity both on and off the ice.
Jonathan Drew, Founder and President of Drew Estate, shares his thoughts: “The premium cigar industry has a culture of storytelling at the brand and personal level, but it should never override the fundamentals of quality, consistency, and flavor profile.”
The Year of the Rat was blended in Nicaragua shortly after the release of the infamous Dirty Rat. This year’s Year of the Rat features a dark Connecticut Broadleaf wrapper, a Brazilian binder, and a blend of Nicaraguan and Honduran fillers. The cigars are crafted to a 5½ x 46 Corona Gorda size and are known for their distinct fantail head. Each cigar is hand wrapped in gold foil and housed in embossed, blue 10-count Liga Privada Unico boxes. The new MSRP is set at $20.00 per stick and $200 per box.
The Liga Privada Unico Serie “Year of the Rat” will be available starting May 1, 2024, through Drew Diplomat Retailers.
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