E.P. Carrillo Cigars have announced they will allow consumers to help blend their new Escapade line of cigars. E.P. Carrillo will be hosting a series of Zoom sessions where small groups of consumers will have the opportunity to share their preferences and ideas for the new blend directly with Ernesto.
The Zoom meetings called “Burn and Learn” will be a series of interactive sessions designed to foster connections between the customer and the E.P. Carrillo team.
The first of these sessions is scheduled for June 12th and each one is limited to 10 participants. Once these sessions are over, Ernesto will create a three-pack featuring blends inspired by the consumers who participate in the sessions. The winning Escapade blend will eventually be launched next year as either a limited or full release.
“It is important to me that I listen to what our consumers are seeking,” said Ernesto Perez-Carrillo Jr. “It gives me such satisfaction to create a blend for others to enjoy around the world. When our consumers expressed they wanted something lighter, we had one thing to do…listen.”
If consumers are interested in participating in one of the upcoming sessions, they can email an RSVP to firstname.lastname@example.org with ‘Escapade’ in the subject line. In the body of the email, participants are encouraged to share three things they would like to see in a new cigar. This allows consumers to have a direct impact on the development of the blend and contribute their ideas to the process.