Cigar Brand Stock Market Results: December 2022

The Cigar Brand Stock Market concept has grown to become one of the most popular segments for Smoke Night LIVE. Because we didn’t initially anticipate this, we’ve only recently begun documenting the show’s picks. As far as we can tell (or are willing to research back to), our most recent episode was roughly the sixth time we’ve run the segment, and the third time we’ve really tracked the results.

The Cigar Brand Stock Market is a segment on Cigar Dojo’s Smoke Night LIVE show, where we attempt to boil down sentiment on a variety of cigar brands/companies by asking a panel of cigar enthusiasts the hypothetical question: “Would you buy, hold, or sell stock in brand/company X?” We feel that the results tell an interesting narrative as to the perception of a company/brand’s current direction. When multiple segments of the show are lined up, the highs and lows of a given company/brand may offer even more revealing trends.

The most recent Cigar Brand Stock Market aired on Friday, Dec. 16th, 2022. Participants included Cigar Dojo’s Master Sensei and Producer-Kid Jordan, joined by William Cooper (Cigar Coop), Alex Tavella (Smoke Inn), Matt Tye (How Bout That Cigar), and Emmett Malone (Blind Man’s Puff).

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Results

	Sensei	Jordan	Coop	Alex	Matt	Emmett	Consensus	Score
Lost & Found	Buy	Buy	Sell	Sell	Sell	Buy	Hold	50%
El Septimo	Sell	Sell	Sell	Buy	Sell	Sell	Sell	16.7%
Southern Draw	Sell	Sell	Sell	Buy	Sell	Hold	Sell	25%
Warped Cigars	Hold	Sell	Sell	Sell	Sell	Buy	Sell	25%
AVO Cigars	Sell	Hold	Buy	Sell	Sell	Sell	Sell	25%
CAO	Sell	Sell	Sell	Sell	Sell	Sell	Sell	0%
L’Atelier Imports	Sell	Sell	Sell	Sell	Hold	Sell	Sell	8.3%
EPC Cigar Co.	Buy	Buy	Buy	Buy	Buy	Buy	Buy	100%
Boveda	Buy	Buy	Buy	Buy	Buy	Buy	Buy	100%
Quality Importers	Buy	Buy	Buy	Buy	Buy	Buy	Buy	100%
Wildfire Cigar Co.	Sell	Sell	Sell	Sell	Buy	Buy	Sell	33.3%
MEERAPFEL Cigar	Sell	Sell	Buy	Sell	Sell	Sell	Sell	16.7%
Lampert Cigars	Sell	Buy	Sell	Buy	Sell	Buy	Hold	50%
Chogüí	Sell	Sell	Sell	Sell	Sell	Buy	Sell	16.7%
Casa 1910	Sell	Sell	Sell	Sell	Sell	Sell	Sell	0%
Room101 Cigars	Sell	Sell	Hold	Buy	Buy	Hold	Hold	50%
J.C. Newman Cigar Co.	Buy	Buy	Buy	Buy	Buy	Buy	Buy	100%
Cavalier Genève	Buy	Buy	Buy	Sell	Sell	Buy	Buy	66.7%
Crowned Heads	Hold	Buy	Hold	Sell	Buy	Hold	Buy	58.3%
Luciano Cigars	Sell	Sell	Sell	Sell	Hold	Buy	Sell	25%

Takeaways

Buy, buy, buy! Four brands received 100% buy ratings: E.P. Carrillo, Boveda, Quality Importers, and J.C. Newman.
Hold? The direction of three brands is up in the air: Lost & Found, Lampert Cigars, and Room101.
SELL!!! Only two brands got the death touch: CAO and Casa 1910.
Brands that got the redux treatment include Warped, CAO, Lampert, and Room101.
Overall sentiment was bearish, with five of the six panel participants selling more than buying.
The only bull was Emmett Malone (Blind Man’s Puff), with an average buy of 62.5%.
The most bearish was Master Sensei, with an average buy of 35%.
Most shows include five penny stocks (newish brands). For this episode, it was Wildfire, MEERAPFEL, Lampert, Chogüí, and Casa 1910.