Luciano Cigars, announced today that it is officially launching US distribution from its West Palm Beach, FL warehouse, with an expanded executive and sales team.
In September Luciano Cigars announced a re-brand from its former name, Ace Prime, and re-named its entire operation including Esteli, Nicaragua-based tobacco processing, factory and farms, enabling a vertically-integrated operation.
“It’s not only a rebranding, but a new era in our company. We are expanding our farming, tobacco processing and manufacturing facilities. I am humbled and grateful to have an incredible ‘Dream Team’ in place to distribute across the US with in-house reps and broker partnerships.” stated Luciano Meirellles, President & CEO
Tiago Splitter, Co-Founder & Vice President added “As an athlete I have always known that dedication, hard work and talent is the recipe for success. What we are experiencing today is just a consequence of these three exponentiated elements. I can say from the depths of my soul that today is a remarkable day for me and for our company.”
Retailers who previously carried Luciano Cigars products under former distributors will now be serviced directly by Luciano Cigars. Sales representatives will be reaching out to these retailers over the coming days.
The company has distributed cigars globally since 2019 and will continue to do so in Germany, France, Belgium, Hong Kong, Luxembourg, Bahrain and the UAE. Its international distribution will expand further in the beginning of 2023 into Italy, the UK, Spain, Portugal, Canada, Brazil, and Mexico.
The Luciano Cigars team is adding several key members to direct its operation:
Peter Gross, Chief Operating Officer
Peter has worked as a top executive in blue chip multinational companies for more than a decade, being responsible for strategic global partnerships, especially across emerging markets. A graduate of Oxford University and Emory University, he is also a co-founder of ATL Cigar Company and will now be directing the overall operation of Luciano Cigars.
Rebecca Meirelles, Chief Marketing Officer
Rebecca brings extensive experience in brand management and social media. A Brazilian national and upcoming Political Sciences graduate, Rebecca speaks French, Spanish and Portuguese and will be managing the company’s national and international marketing efforts.
Ed Trevino, Director of Sales
Ed has been in the cigar industry for over 28 years, Treviño is a respected industry veteran. His experience in sales branches from small family-run boutique companies to large, industry-leading brands.
Kristen Dounoulis, Distribution Manager
Kristen brings 15 years of operational experience, managing inventory and distribution across multiple countries in the premium tobacco and fine jewelry industries. Kristen will manage all warehouse and fulfillment activities.
As part of its growth, Luciano Cigars is also adding ATL Cigar Company, a boutique brand operating from Atlanta, GA, to its family of brands, and will distribute all ATL Cigar products through its distribution platform. The brand will be owned and managed separately under the Luciano Cigars umbrella. Luciano Cigars factory will begin manufacturing all ATL Cigar Co lines immediately, in anticipation of a full release of cigar lines at TPE 2023.
The company’s initial in-house cigar line-up will include the following owned brands with more brands and vitolas to be announced in the coming weeks:
- Luciano The Dreamer
- Fiat Lux
- Mas Igneus
- Maria Lucia
- Pichardo Clásico (To be rebranded soon)
- Pichardo Reserva Familiar (To be rebranded soon)
- The Sergeant
- MXS Adrian Gonzalez
- ATL Magic
- ATL Black
- ATL Good Trouble
- ATL Fye
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