Drew Estate has announced the cancelation/suspension of all in-person events throughout 2021 and until further notice, including multi-vendor events, trade shows, experiential events, and in-store events for Drew Estate personnel, citing concerns over the COVID-19 Delta Variant.
Most notably, this includes the postponement of Drew Estate’s 25th Anniversary Celebration at Southfork Ranch in Dallas, TX on Sep. 25th. This event had been announced in May and heavily promoted throughout the summer, where the company would showcase their newest product, offer guests exclusive merch, and feature live performances by Paul Wall, Slim Thug, and Mike Jones.
This decision to suspend all in-person events is designed to ensure the safety of our team members, our valued trade partners, our vendors, and, of course, the tens of thousands of consumers who attend our events nationwide as best we can and applies to all events, inside or outside of any size, including In-Store Sales Events, Multi-Vendor Events, Trade Shows, and Experiential Events.
Currently, the list of events includes:
- Connecticut Barn Smoker – August 13 and 14
- DE25 – September 25 (postponed until 2022)
- Kentucky Barn Smoker – October 6
- Florida Barn Smoker – November 18 and 19
- All In-Person Participation at Multi-Vendor Events and Trade Shows (effective August 14th)
- All In-Person Drew Estate In-Store Events (effective August 14th, will be replaced as virtual)
Barn Smoker event ticket holders will receive “a full refund of their ticket price within 3-5 business days,” as well as being offered the first chance at purchasing tickets when the event returns. The same holds true for DE25 ticket holders who purchased tickets directly from Drew Estate/Eventbrite, being offered the first chance to re-purchase tickets if/when the event is rescheduled. However, those that purchased a ticket through a retail partner are instructed to contact that retailer directly.
Glenn Wolfson, CEO of Drew Estate, notes:
“This decision was incredibly difficult and painful for our Executive Team, especially knowing how excited all of us were to be back together again for our lifestyle event season, as well as with all of you for our Brick & Mortar events. We want to take this moment to thank our retailers, farmers, suppliers, vendors, and countless others who’ve made significant contributions in partnering with Drew Estate to plan and deliver these world-class events. Many thanks as well to our Territory Managers, Ambassadors, and Marketing team members for their never-ending great work, both at our large experiential events and at our In-Store Events with retail partners.”
Jonathan Drew, president and founder of Drew Estate added:
“My heart deeply aches as we make this announcement. We were truly looking forward to celebrating our 25th anniversary together in Dallas and getting back both to the farms and your stores, together in fellowship, after being away for so long. I imagine that there will be feelings of disappointment and confusion from our consumers around the globe, but just know that your good ole Drew Estate is right by your side, as always, loyal and unwavering. We look forward to being reunited real soon, safely sharing our love of the leaf, together and in person. In the coming weeks, we will begin to provide our loyal DE Family the details of our pivots to upcoming Freestyle Live’s, Freestyle Live: Special Edition, Marquee Events, plus new concepts in virtual store events. Love you guys, be safe. Long Live the Rebirth of Cigars!”
As the company did throughout 2020, Drew Estate expects to continue their virtual events with Jonathan Drew, Pedro Gomez, and Willy Herrera, as well as the local territory managers.