Marking the 50th anniversary of Joya de Nicaragua’s Clásico cigar, the company has announced Clásico Medio Siglo as a new sister blend.
Over the years, Joya de Nicaragua (JDN) has frequently told the story of their being the official cigar of the White House following the Cuba embargo of 1962. This cigar was the Clásico, and JDN now elaborates on the history:
When President Somoza of Nicaragua met President Nixon of the United States in 1970 for dinner at the White House, he was unaware his country was making ne, handrolled cigars.
By the time his plane landed back home at Managua Airport, he already had a plan to be part of Nicaragua’s burgeoning cigar industry.
After the customary ocial dinner, Nixon had invited Somoza to retire to the Green Room, where – also as was customary – he invited the Nicaraguan to enjoy brandy and cigars with him. Nixon proered a box – and Somoza was astounded to see it was emblazoned with the brand Nicaragua Cigar Company. He was even more astounded when a smiling Nixon told him it was the ocial cigar of the White House.
The cigar the two smoked over their brandies that night was the Clásico.
Shortly after returning home, Somoza called in the founders of the Nicaraguan Cigar Company – two gentlemen called Simon Camacho and Juan Francisco Bermejo. By the time they left that meeting, they had been persuaded to sign over control of the company to the President himself.
Somoza realised there was prot to be made in Nicaragua’s fertile soils, and he backed the extensive trialling of tobacco plots in three distinct locations; Jalapa, Condega and Estelí. Nicaraguan cigar culture was born.
Somoza was eventually deposed, and Nicaragua Cigar Company became Joya de Nicaragua. The very same Clásico cigar has been on sale ever since, it’s mild, cultured and gentle smoke providing countless hours of pleasure for countless discerning smokers over the last half century.
New for 2021, JDN is expanding the line to include the Clásico Medio Siglo, a “light to medium-bodied smoke” that makes use of a Colorado Habano Criollo wrapper and all-Nicaraguan binder/fillers. The cigars will debut in select markets in four sizes: Robusto (5″ x 50); Selección B (5½” x 42); Número 6 (6″ x 41) and Toro (6″ x 50).
Initial markets for Clásico Medio Siglo will be Hong Kong and Germany in late June 2021; Czech Republic, Mexico, and Slovakia in late July 2021; New Zealand and Poland in late August 2021; and Guatemala and Romania in late September 2021. Pricing was not disclosed in a press release sent by the company.
With this release, the Clásico cigar will now be known as Clásico Original. This cigar has been sold primarily through international markets for five decades, and was reintroduced to the U.S. market in 2018.