The Luciano brand within ACE Prime Cigars’ collection is set to receive its first core-line offering at the upcoming PCA trade show, dubbed Fiat Lux.
The cigar’s inspiration stems from the Latin expression, Fiat Lux, which translates to mean Let there be light. The phrase is most famously translated from Genesis 1:3 of the Old Testament, and ACE Prime also mentions its popularization from “the intellectual movement of the Enlightenment, represent[ing] the search for knowledge and for meaning.”
“Consumers have gotten to know Luciano through the wildly popular Traveler and Dreamer lines. I am very excited to introduce people to Luciano’s first full core line. I believe this blend will blow people away,” said Miguel Schoedel – Crowned Heads national sales manager.
Luciano’s former offerings include 2019’s Luciano The Traveler and the 2020 followup, Luciano The Dreamer. Each of these cigars began as limited editions with ultra-premium price points; however, Luciano The Dreamer was recently changed to a regular release under the Luciano name. Luciano Fiat Lux will launch at this year’s PCA trade show with more approachable price points ($8.75–$10.75) and regular-production numbers from the start.
“In my 30+ years blending and smoking cigars I’ve never experienced a cigar that actually cleans your palate while delivering so much flavor. Every draw is a journey. I’ve been smoking Fiat Lux lately to increase my awareness and appreciation for other blends. It truly elevates your knowledge and certainly translates the essence of my business partner Luciano. After the Traveler and Dreamer I wasn’t sure what he would blend, but Fiat Lux exceeded all expectations and set a new standard!” said Eradio Pichardo, owner and Co- Founder of Ace Prime – Tabacalera Pichardo
Fiat Lux will launch with four sizes: Insight (5⅝” x 46), Acumen (6″ x 56), Genius (5½” x 52), and Intuition (5″ x 50). The blend uses a high-priming Ecuadorian Sumatra wrapper and all-Nicaraguan binder/fillers, with production being handled by the Tabacalera Pichardo factory in Estelí, Nicaragua.
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