The Alec Bradley Cigar Company announced today that beginning in July 2021, all regular production premium boxed Alec Bradley cigar products will arrive to tobacconists in 24-count box configurations. Alec Bradley will also showcase the new boxes at the Premium Cigar Association (PCA) Trade Show at the Sands Convention Center Las Vegas, July 10-13.
Alec Bradley Founder & President, Alan Rubin, indicated that these changes are a part of a research-based initiative to enhance the overall brand experience for tobacconists and cigar enthusiasts. He also noted that Alec Bradley’s migration to 24-count boxes is more efficient and has allowed the company to hold all its wholesale pricing and MSRP (per cigar) on Premium Boxed Cigars for the remainder of the year.
“Our research shows that 24-count boxes maximize brand recognition and user experience,” Mr. Rubin said. “The new boxes make our cigars more appealing and easier for our advocates to locate in a humidor, correlating to increased sales for our tobacconist partner. This is a game changer!”
These changes do not affect Texas Lancero, Spirit of Cuba, Occidental Reserve, ABCO Miami, Caribbean Classic, Tubos, “It’s a Boy”, “It’s a Girl”, Fine & Rare, Diamonds and other limited editions.