Plasencia Cigars today announced the limited-edition Year of the Ox cigar, being the latest company to craft a cigar to coincide with the Chinese zodiac calendar.

Plasencia Year of the Ox cigar

In the Chinese calendar, the Year of the Ox begins on February 12, 2021, with the Ox being described as “hardworking, honest, and humble.” The Ox is logically tied to agriculture, being recognized for behind-the-scenes labor. These themes align closely with the Plasencia family, as they have long been known primarily for their agricultural expertise above all else.

“The Plasencia family felt it important to recognize the hard-working agriculturists and farmers, who like the Ox are never the center of attention but continue to be the backbone of the cigar industry. Growing tobacco since 1865, the Plasencia family felt that creating the “Year of the Ox” would perfectly align with their traditions and passion for tobacco.”

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Year of the Ox is debuting exclusively to international markets, being rolled in a singular 7″ x 58 salomon vitola. The cigars are packaged in boxes of eight cigars that will retail for $280 ($35 per cigar), with 2,500 being produced in total.

The cigars make use of a Nicaraguan puro recipe, said to offer a medium strength and full flavor profile.

Plasencia Year of the Ox cigar box open Plasencia Year of the Ox cigars close up

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