Veritas Cigars has announced they have named Jason Lois as the new C.E.O. of the brand moving forward. Lois’ initial responsibilities will include growing the Mid Atlantic region while also finding a replacement to work said region, Marketing, US based Operations, Branding, Event Coordination, Brand Creation and more.
Lois has had many different roles in the industry starting from broker, retailer on both small and large scale, Sales Rep, National Sales Rep, and former face of Crossfire Cigars.
“Bringing Lois on allows me to concentrate on production in the factory to ensure our products are hitting the market both efficiently and meeting demands” says Weber. “Jason also brings a certain swagger to the table that I really enjoy. Together we will both allow something special to occur in the creative and production process and let Lois do what he does best out on the road.”
“I’m very grateful for the opportunity and looking forward to getting out on the road to visit retail partners both New and Old.” States Lois Currently, Weber and Lois are in Nicaragua working on some new projects that will be available for release later this year. Those releases hitting the globe soon are Chateau.