Drew Estate has announced the release of the Herrera Esteli Ho’ala Tienda Exclusiva for Hawaiian Retailers. This limited release will be available at a Drew Estate virtual event hosted by Master Blender Willy Herrera on September 26th at 6:30pm EST via zoom.

The Herrera Esteli Ho’ala Tienda Exclusiva is a 4 7/8” x 46 petite corona wrapped in a toothy Mexican San Andres capa, with undisclosed binder and filler leaves hand selected by Willy Herrera for their strength and exquisite taste. The Ho’ala was inspired by a trip to the island of Maui where Willy watched the sun rise over the clouds on top Haleakala Crater. Ho’ala translates to “Rise Up,” a name given to match the stronger profile of this cigar in a vitola that is a perfect morning smoke to rise up and greet the sun.

From El Titan de Bronze, Drew Estate Master Blender Willy Herrera adds, “Every year I make a journey to Hawaii to find peace and inspiration. Watching the sun rise on top of Haleakala Crater made me crave a bolder blend in a size I can light up to rise up and meet the day. I immediately set to work at La Gran Fabrica and selected a unique blend that is unlike the rest of the Herrera line. You need to experience this petite corona.”

The Herrera Esteli Ho’ala Tienda Exclusiva is packaged in a 10-count softpack with an MSRP of $95.00/pack and will be available at a Drew Estate Virtual Event September 26th at 6:30pm.

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This cigar will also be available in store at the following locations:

  • Tamura’s Fine Wine
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  • Tobaccos of Hawaii
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  • Kadota Liquor (Hilo)
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