Southern Draw Cigars has announced two unique line extensions for the DESERT ROSE cigar blend. The first “new bloom” is the Famous Exclusive for Famous Smoke Shop and the second is for general distribution to all valued retail partners.
Leading off Southern Draw Cigars’ 2020 Fall Release Collection, are two new renditions of the Desert Rose cigar blend. This includes sizes intended for any consumer who wants to experience the heartier Rose of Sharon blend in the ever-popular Toro 6.0×52 and the company has heeded the overwhelming requests and now offers an elegant Lonsdale 6.0×44. Southern Draw has also made a commitment to expand the award winning 2019 release Desert Rose Belicoso Finos 5.5×54, production is set at 80,000 cigars per year and these are now available for purchase in standard 20 count boxes and a limited amount of 20 count bundles.
Commenting on these developments, Southern Draw Cigars’ Boss Lady and the namesake of the Rose of Sharon blend, Sharon Holt said “We had to wait much longer than desired but the Desert Rose now headlines the 2020 Fall Release Collection in sizes that I find most enjoyable, offering a wider variety of smoking experiences of the blend. Simply put, the two new sizes of Desert Rose provide consumers, what I personally consider the two best smoking experiences for the blend and I have tried it in many sizes and formats. That said, we understand that our customers are sometimes very focused on new releases, wanting products that are specifically tailored to uniquely highlight the blend, so these are my gifts to them. These product line extensions address this desire for new releases while honoring the character of the original blend and by working closely with Famous Smoke Shop over the last 18 months, we were able to bring yet another exciting exclusive cigar offering to their loyal consumers.”
Southern Draw Cigars has also announced the Desert Rose Toro 6.0×52 Famous Exclusive. The Famous Exclusive has been limited to just 250 boxes of 10. “Considering Southern Draw’s continually growing popularity,” added Jim Charnley, Director Purchasing & Merchandising at Famous Smoke Shop, “we’re expecting the cigar to sell out quickly. This is not one to sleep on.”
The Famous Exclusive is available for purchase during a live virtual event hosted by Famous Smoke Shop & Southern Draw Cigars from 7 – 9 pm ET on September 30th. Now in their 81st year of operation as a private, family-owned business, Famous Smoke Shop owner Arthur Zaretsky noted a special connection with Southern Draw: “To work with another family-owned company, it’s a connection that allows our families to collaborate so easily, and create exciting cigars our customers will enjoy.”
For those unable to attend the virtual event, all remaining 10 count boxes will be made available via the Famous Smoke Shop website on October 1, 2020 by clicking on the link: https://www.famous-smoke.com/brand/southern-draw-rose-of-sharon-cigars
The second Desert Rose line extension is a subtly sophisticated Lonsdale 6.0×44, also rolled at AJ Fernandez Cigar Co. in the traditional “redondo” format with a “flag” cap and packaged in artful 12 count box designed by Humidif Group USA, a shelf friendly design that offers an eye-catching display for the new size. Production is slated for 4,000 boxes per year and all valued retail partners can now pre-order the initial 1,000 boxes that are expected to begin shipping in October 2020.
MSRP: Famous Exclusivo Toro 6.0×52 introductory price $9.99 per cigar/$99.95 per 10 count box (9/30 – 10/4) and then $108.99 while supplies last.
MSRP: Lonsdale 6.0×44 $9.99 per cigar – $121.00 per 12 count box and $115.99 per 12 count replacement bundle (limited stock).
BLEND INFO: Desert Rose Famous Exclusivo Toro & Lonsdale:
Wrapper: Ecuador – “cloud grown” Claro
Binder: Nicaragua – Habano
Filler: Honduras and Dominican Republic – Corojo 99 and Piloto Cubano
Medium Body/Medium+ Flavor
The Desert Rose Lonsdale is only available to current retail partners of Southern Draw Cigars.