After announcing the Söta Kakor as a regional exclusive to Sweden last fall, Jas Sum Kral announced today that the cigars have shipped, which will be sold through retailer Kind Cigars, owned by Martin Nelson and located in Helsingborg, Sweden.
The cigar’s name translates from Swedish to mean sweet cookies, which is accompanied by Swedish-inspired artwork throughout the packaging and bands. The cigars have been in development since 2017, when Martin Nelson asked JSK owner, Riste Ristevski, to create a cigar with “full creative control.”
Fast forward to 2019, at Inter Tobak in Germany, I meet up with Martin and handed him a 5.5×48, saying “Here you go.” As Pierre and I were walking to the trade show from the apartment we made a quick detour at a coffee shop. I didn’t notice he was already smoking the cigar. Since Pierre and I are slightly more athletic and ahead of Martin, I asked him “What do you think about it?” His response… “I can’t walk into the show. I HAVE to finish it. It’s amazing.”
To get into the show, you have to go through a set of hallways where, unfortunately, no smoking is allowed. In order to continue, Martin would have had to put the cigar out. He refused. Standing outside, I let him know he is smoking the new Söta Kakor. He simply said “You have to finish this cigar to the finger tips.” A testament to its power. Hopefully you will experience the same fascination as Martin did when you smoke Söta Kakor.
Söta Kakor is rolled at the Tabacalera de Aragon factory in Nicaragua using a three-year-aged Ecuadorian Habano wrapper, a Criollo ’98 ligero binder grown in Estelí, and fillers from Jalapa, Somoto, and Condega that have been aging since 2018. The cigars have been rolled in a 5½” x 48 format, limited to 180 boxes of 12 cigars. Finally, a maduro variant is in the works as well, which is said to have been rolled in the same batch as the Habano, though details are not yet available.