Davidoff of Geneva USA adapts its 2020 product innovation plan due to the current COVID-19 crisis and prioritizes digital engagement, along with continued support of business partners.
Davidoff of Geneva USA recognizes the impact and challenges that COVID-19 has created for their valued business partners across the United States. As the situation continues to develop, Davidoff of Geneva USA is taking measures to best support their partners, along with the company’s U.S. team members in order to contribute to the continued and collective wellbeing of the cigar community.
Due to COVID-19, the company has decided to adapt its 2020 product innovation plan and focus current efforts towards digital engagement in order to increase awareness, education and drive sell- through for current core products. The 2020 product innovation plan for Oettinger Davidoff’s portfolio of brands announced in February will be postponed to later dates this year, which are more suitable for retail partners and consumers alike.
Davidoff of Geneva USA invites retail partners and consumers to stay tuned to the company’s various branded Instagram and Facebook pages for exciting LIVE content.
Starting on Sunday, April 5th, AVO Cigars launches its first ever #ChangeTheTempo lounge with DJ Tony Touch. The brand will continue similar programming each week after, where it plans to provide uplifting entertainment via a line-up of world class DJ’s. On Tuesday, April 7th, Davidoff of Geneva since 1911 will host the first Davidoff online cigar seminar on Facebook, which features brand
ambassadors Klaas Kelner and Jeff Stone. Additional programming is in development for both Davidoff Cigars, along with the company’s Camacho and URNY brands.
Davidoff of Geneva USA will continue to be proactive with efforts that contribute to the overall cigar community, especially understanding the substantial impact COVID-19 has on the retail business. The company’s ultimate priority remains the success of retail partners and ensuring business continuity throughout these challenging and unprecedented times.