Black Label Trading Co. is set to launch the fourth annual iteration of the Santa Muerte series, with the cigars shipping to select retailers this week.

The cigar’s name translates roughly to Saint Death, which is essentially the Mexican incarnation of the Grim Reaper of European legends. The cigars are released each year leading up to the Mexican holiday, Día de los Muertos, which honors and remembers the lives of those we’ve lost.

We have gone out of the box with Santa Muerte. It features Broadleaf, San Andres, Dominican and Nicaraguan tobacco among the 6 filler tobaccos. You experience layer upon layer of coffee, malt, spice and cocoa. As the name suggests, there is a Day of the Dead tribute to honor those we have lost.James Brown, creator of BLTC and partner at Fabrica Oveja Negra

This year’s release has been rolled in corona gorda and short robusto formats, with 20-count boxes retailing for $200 MSRP apiece.

Santa Muerte 2019 Breakdown

  • Wrapper: Ecuadorian Habano
  • Binder: Ecuadorian Habano
  • Filler: Nicaragua | Dominican Republic | USA | Mexico
  • Factory: Fabrica Oveja Negra (Nicaragua)
  • Production: Seasonal
  • Packaging: 20-ct boxes
  • Vitolas: 2
  • Price: $10.00 MSRP
  • Release: Oct. 25, 2019
  • Corona Gorda: 5½” x 48
  • Short Robusto: 4¾” x 52
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