After debuting the Viva la Vida cigar as the first offering from Artesano del Tobacco earlier this year, the company is now set to showcase a new format under the same brand, dubbed Viva la Vida Jester.
As with all Viva la Vida cigars, the Jester has been crafted by A.J. Fernández at his factory in Estelí. The Jester showcases the cigar’s Nicaraguan puro blend in a new 5″ x 56 format, touting new additions such as a Jester sub-band and portable five-pack packaging. Pricing has been set at $58 MSRP per five-pack ($11.60/cigar).
Viva la Vida Jester was first made available at an in-store event with A.J. Fernandez and Artesano del Tobacco. The cigars are now available (shipping today) to all authorized retailers who currently have access to the brand. Artesano del Tobacco currently offers Viva la Vida only to brick-and-mortar retailers, being distributed by AJF Cigar Co. to roughly 75 tobacconists.