Earlier this year Alec Bradley Cigar Co. founder Alan Rubin first announced his acquisition of Lars Tetens Brands in April of this year. The acquisition created a partnership between the two cigar makers, Lars Tetens and Alan Rubin; as well as a sales and distribution agreement with Alec Bradley Cigar Co. And now more details are emerging regarding the brands in the Teten portfolio.
Since 1979 Lars Tetens has been renowned in the cigar world for innovating a unique and labor intensive conditioning process using essential oils and botanicals to make the most exotic premium cigars on the market. Conditioned cigars are new to the world of Alec Bradley and at the time of announcement, neither Alan nor Lars speculated as to which of the plethora of cigar brands Lars Tetens would resurrect under the new partnership.
Only a few weeks ahead of the 2019 International Premium Cigar & Pipe Retailers Association (IPCPR) Trade Show in Las Vegas, representatives from Alec Bradley can confirm that the new online home for Lars Tetens is larstetenscigars.com; as well, they have announced the initial brands that are being relaunched in full scale.
“This is a very unique opportunity for Alec Bradley and Lars Tetens. We sifted through a ton of Lars’s grandfathered blends and lines and found the most unique items to feature as our first foray into the world of Lars Tetens” said, Alec Bradley Director of Sales and Marketing, Jonathan Lipson.
Always a character, Lars noted that “we are going to sell a shit load of these cigars!”
The following premium lines are being reintroduced:
-Cubagua, a complex, yet balanced blend offering earth, creamy and delicately spicy notes, featuring a sweet tip. Cubagua will be presented in 25 count boxes in the following sizes Robusto, Toro, Churchill and Gordo; ranging $8.96-$11.20 per cigar.
-Grass, a limited production line that features larger ring gauged pig tailed/closed foot medium bodied cigars, known for their distinct aroma, will be offered in 20 count boxes in Big (a 6X52 Torpedo) and Bigger (6X60) and will retail for $45.00 and $50.00 per cigar respectively.
-Serie D, a fuller bodied line emphasizing the importance of ligero, the boldest part of the tobacco plant. Lars credits the Serie D as being one of his most important lines. Serie D will be offered in three sizes: Robusto (25 Count), Toro (25 Count) and Gordo (20 Count) and will retail for $10.85-$12.90 per cigar.
-SS, shorthand for “Spicy Sweet” is a medium bodied line that features a spicy/sweet tip that is unique to Lars Tetens. SS will be offered in 25 count boxes in Robusto, Toro and Churchill with per cigar retail ranging from $9.85-$11.25.
-Sutton Place is a luxury line as smooth as sophisticated as the famous Manhattan street the line pays homage to. Sutton Place will be available in Petit Corona, Robusto, Toro and Churchill. All sizes except for Petit Corona will be offered in 25 count boxes. The Petit Corona will be offered in 30 counts boxes. Retail is set for $6.75-$11.20 per cigar.
-Steam Punk offers an experience to both the novice and connoisseur cigar smoker alike. The medium bodied cigar features a full flavored smoking experience that can be appreciated by all levels of cigar smoker. Steam Punk will be offered in 25 count boxes in two sizes- Robusto and Toro – and will retail for $9.95 and $11.60 respectfully.
-Phat Cigars, an eclectic line of pigtail/closed foot cigar featuring unique sizes and flavors will be available in the mild Brief XTC ($14.25 per cigar); the medium bodied Royal ($11.75 per cigar), Asadachi ($15.50 per cigar) and Shorty ($11.75 per cigar); and the full bodied Sun Fook Ka ($12.00 per cigar) and Churchill ($15.50 per cigar). Churchill will be available in 20 count boxes, as the rest will be available in 25 count boxes.
“As we are reacquainting the cigar world to Lars Tetens cigars,” said Alan, “Lars and I made a conscious decision to color code the boxes to represent the flavor and body levels of the cigars. Blue is mild, white is medium, orange is full and red is ‘Sweet N Spicy’. All of the boxes feature original graffiti artwork from Lars himself. Our goal is to expose as many cigar enthusiasts to Lars’s products in the easiest way possible. This is a very exciting opportunity and it is time to bring the Lars name back to prominence where it belongs!”
Lars Tetens cigars will be featured at the Alec Bradley booth at IPCPR 2019. Shipping is expected Mid-August 2019.