J.C. Newman Cigar Company is set to debut their latest ultra-premium smoking experience, launching ‘The American’ at two events simultaneously on Friday, May 31st.

Being the oldest family-owned premium cigar maker in the USA, and operating out of the oldest working cigar factory in America, J.C. Newman now seeks to exploit their deep American roots. The American is said to be “the first 100% American cigar,” featuring not only an American puro blend, but being crafted in J.C. Newman’s historic El Reloj factory and incorporating all-American boxes, bands, cigar molds, and more.

The American was the first cigar brand rolled in J.C. Newman’s historic El Reloj factory when it opened in 1910 in Ybor City, Florida. A century later, The American has been reintroduced as a 100% American cigar, once again hand rolled in El Reloj. This brand honors America’s cigar tradition by rolling world-class cigars in America using the finest American-grown, aged, heirloom tobaccos. From the tobacco to cigar molds to the wood cabinet boxes, everything is proudly grown and made in America.

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Tobaccos for The American have been sourced from three US farms, using select seeds and aged, heirloom leaves. For starters, the cigar is the world’s first to incorporate Florida Sun Grown tobacco as a wrapper component (FSG has previously been used as binder and filler for brand’s such as Drew Estate, Davidoff, and Aganorsa Leaf). The blend is rounded out with a Connecticut Broadleaf binder and fillers of Connecticut Havana and Amish-grown Pennsylvania Type 41. The finished cigars are then aged for six months in the El Reloj basement before a final sorting and packaging process.

In addition to the tobaccos and craftsmanship, The American boasts all-American boxes, labels, and packaging. This includes basswood for the vintage-inspired boxes (made by Millennium Wood Box in Miami), printing by Action Label (located in Sanford, FL), and even cellophane tubes, made by Technical Packaging in Central Pennsylvania.

The cigars have been rolled in four sizes at J.C. Newman’s El Reloj factory in Tampa’s Ybor City National Historic Landmark District and are said to showcase a flavor-forward, medium body. Priced between $16.00 and $19.50, The American will debut on May 31st at Corona Cigar Co. (Orlando location) and Davidoff of Geneva Since 1911 (Tampa location). Jeff Borysiewicz and Drew Newman will be in attendance at the prior event, while Bobby Newman and Eric Newman will attend the latter.

J.C. Newman Jeff Borysiewicz Drew Newman

The American Breakdown

  • Wrapper: Florida Sun Grown (Corojo ’99)
  • Binder: Connecticut Broadleaf
  • Filler: Pennsylvania Type 41 | Connecticut Havana
  • Factory: El Reloj (USA)
  • Production: Regular Production
  • Packaging: 20-ct boxes
  • Vitolas: 4
  • Price: $16.00–$19.50 (MSRP)
  • Release: May 31, 2019
  • Robusto: 4½” x 50
  • Toro: 6″ x 54
  • Torpedo: 6⅛” x 52
  • Churchill: 7″ x 47

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