Alec Bradley Reveals Project 40 Brand

Differing from nearly all other cigars from Alec Bradley, the company’s newest offering is neither Honduran, nor produced at the company’s usual Honduran manufacturing partner (Raíces Cubanas). Instead, Alec Bradley has turned to Nicaragua, partnering with Jesus Fuego’s J. Fuego Cigar Co. de Nicaragua factory, located in Estelí.

The cigar is dubbed ‘Project 40,’ a global release that is the brainchild of company founder, Alan Rubin. The concept represents a term used throughout multiple industries, used to describe how a given product can positively impact the end-user’s mind and body. Porting the concept into the realm of premium cigars, Alan Rubin notes:

Set to launch globally in May, Alec Bradley Project 40 has been rolled in four sizes, being competitively priced in the range of $5.25 to $5.99 MSRP. The cigars boast a unique blend in the AB lineup, featuring all-Nicaraguan fillers, a Brazilian Habano binder, and a “reddish hued” Nicaraguan Colorado wrapper.

The competitively priced Project 40, Rubin explained, allows consumers with many different palates and different budgets to partake in the experience and understand the concept that this line has been created for every cigar smoker to enjoy. Rubin’s mantra for Alec Bradley Project 40 is ‘Take control of your happiness’.

Project 40 Breakdown

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