Espinosa Premium Cigars announced this morning that Jack Toraño will be joining the company as their new director of sales.

Jack Toraño is a well-known personality in the premium cigar industry, being one of the only members of the famed Toraño family remaining in the industry after General Cigar Company acquired the brands of Toraño Family Cigars in 2014. In 2016, Jack rejoined the Toraño brand, being hired by General as the Toraño brand ambassador.

In mid-December of 2018, General Cigar began parting ways with key members of its team, including notable names such as Victoria McKee Jaworski (Director of Public Relations) and Jack Toraño, among others.

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I’ve known Jack for years, he will bring a different dynamic to the company and having him on board is a perfect fit for us. Jack will be a huge asset, traveling the country, promoting the brand, reaching new customers and growing existing accounts.Erik Espinosa, president

This news comes a little more than one year after former national sales manager, Fernando Zacarias, resigned from Espinosa Premium Cigars in November 2017.

It’s no secret that I’ve been a big fan of Erik and Espinosa Cigars for a long time. We came close to collaborating on a cigar in 2014 and I’ve always remained very close to the Espinosa Team. Working for Espinosa Cigars is something I’ve thought about for years. The time has finely arrived and I’m so excited about this new chapter in my life and look forward to helping continue to grow this wonderful brand.Jack Toraño, director of sales

Cigar Dojo will be interviewing Jack Toraño this Friday, 1/4/2019, on this week’s episode of Smoke Night LIVE.

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