Crowned Heads has announced Juarez, a completely new brand that will be sold exclusively through Thompson Cigar Company.
Juarez is said to be inspired from the company’s Jericho Hill cigar, a Mexican-wrapped blend that first debuted in 2014. Both cigars are themed around Johnny Cash’s hit track, “Cocaine Blues,” from the 1968 album, At Folsom Prison.
Like ‘Jericho,’ ‘Juarez’ features a dark Mexican (San Andres) wrapper, but the blend departs from there, as the binder is Ecuadorian (Sumatra) and the filler tobaccos are a mix of tobaccos from Nicaragua and the Dominican Republic.
The cigars were crafted after Thomson requested a more affordable variation of the Jericho Hill brand, where Crowned Heads opted to transition from the My Father Cigars factory (where Jericho Hill is made) to a relatively unheard-of operation in Nicaragua—Tabacalera Pichardo.
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The cigars offer a similar black and white look to Jericho Hill, as well as a similar wrapper style (Mexican San Andrés maduro), but the Nicaraguan binder/filler has been completely changed with Juarez. The new brand will debut in three sizes, with prices ranging from $5.95 to $7.95.
While all Crowned Heads cigars were originally made in the DR at Ernesto Perez-Carrillo’s Tabacalera La Alianza factory, the company later expanded to Nicaragua in 2014 with the release of the limited-edition Las Calaveras brand. Tabacalera Pichardo will be the third factory to produce a cigar for Crowned Heads. The factory was established in 2005 (formerly known as Dhatuey Tobaccos) and is managed by Don Eradio Pichardo, a Cuban-born, third-generation tobacco agriculturist who was trained under the late Arsenio Ramos—one of the most respected artisans in the industry (of Aganorsa Leaf fame).