Crowned Heads has announced Juarez, a completely new brand that will be sold exclusively through Thompson Cigar Company.

Juarez is said to be inspired from the company’s Jericho Hill cigar, a Mexican-wrapped blend that first debuted in 2014. Both cigars are themed around Johnny Cash’s hit track, “Cocaine Blues,” from the 1968 album, At Folsom Prison.

Like ‘Jericho,’ ‘Juarez’ features a dark Mexican (San Andres) wrapper, but the blend departs from there, as the binder is Ecuadorian (Sumatra) and the filler tobaccos are a mix of tobaccos from Nicaragua and the Dominican Republic.

The cigars were crafted after Thomson requested a more affordable variation of the Jericho Hill brand, where Crowned Heads opted to transition from the My Father Cigars factory (where Jericho Hill is made) to a relatively unheard-of operation in Nicaragua—Tabacalera Pichardo.

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We had been working behind the scenes with Tabacalera Pichardo in Estelí (Nicaragua) on some blends since 2016, mostly just for fun, but as time passed and more and more samples were delivered, we became very impressed with the quality and felt there was certainly potential in working with that house. When we smoked the final blend that would ultimately become ‘Juarez,’ we felt like we had something that was ready to launch.Jon Huber, Crowned Heads co-owner/founder

The cigars offer a similar black and white look to Jericho Hill, as well as a similar wrapper style (Mexican San Andrés maduro), but the Nicaraguan binder/filler has been completely changed with Juarez. The new brand will debut in three sizes, with prices ranging from $5.95 to $7.95.

While all Crowned Heads cigars were originally made in the DR at Ernesto Perez-Carrillo’s Tabacalera La Alianza factory, the company later expanded to Nicaragua in 2014 with the release of the limited-edition Las Calaveras brand. Tabacalera Pichardo will be the third factory to produce a cigar for Crowned Heads. The factory was established in 2005 (formerly known as Dhatuey Tobaccos) and is managed by Don Eradio Pichardo, a Cuban-born, third-generation tobacco agriculturist who was trained under the late Arsenio Ramos—one of the most respected artisans in the industry (of Aganorsa Leaf fame).

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