Nat Sherman’s booth had a similarly upscale feel, compared to past showings at the IPCPR trade show. But while there were little-if-no changes in recent years (following the acquisition of Nat Sherman by Altria Group), the company bounced back in 2018, overhauling their entire lineup of premium cigars.
Guided by Michael Herklots, vice president of retail and brand development, Nat Sherman consolidated their many collections of cigars into just three: Metropolitan, Timeless, and Epoca. Changes include merging the Host brand into Metropolitan (now Metropolitan Host and Metropolitan Host Maduro), moving the Sterling brand into Timeless, as well as bringing the TAA-exclusive Panamericana line into Timeless.
Some cigars were noticeably left without a home (Nat Sherman 1930), but it is anticipated that the cigars will eventually make their way into the new collection. Other changes include a revised look for Epoca (extending the primary band), as well as the addition of gold sub-bands across the entire portfolio. The company will also be offering sampler packages of the new Timeless and Metropolitan cigars. Finally, Nat Sherman’s tinned pipe tobaccos are available under the Metropolitan brand as Metropolitan Tabac, and their popular “Nat’s cigarillos” will now be offered as Timeless cigarillos.
The newly branded Nat Sherman cigars are set to begin shipping in mid-August of this year.
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Nat Sherman booth tour