Southern Draw Cigars has outlined a new charitable strategy for 2018, named IGNITE. Using the tagline “IGNITE Some Good,” the program is design to showcase a series of five releases, where Southern Draw will partner with five different retailers to introduce limited edition releases; where a portion of the proceeds go to mutually agreed upon charities and causes.
What is IGNITE?
Southern Draw has initiated the following charitable strategy for 2018:
- Produced five NEW cigar offerings with custom IGNITE bands;
- Partnered with FIVE different premium cigar retailers;
- Produced 5,000 custom “IGNITE some good” jars, ½ black and ½ white each with the charities’ sticker on top and informational brochure insert;
- Allocated $3.75 per jar to select charities (x 5,000 jars);
- Retail partner commitment of $3.75 per jar to select charities (x 5,000 jars) and optional coupon for future savings;
- $37,500 to charities ($3.75 x 5,000 from SDC + $3.75 x 5,000 from retailers) = $37,500).
The IGNITE project’s primary focus is to serve active-duty, deployed military veterans and their families, the US community’s needy, and premium cigar rights. With $3.75 being donated from both Southern Draw and the given retailer on every jar sold, the project is estimated to bring over $37k to the various charities.
At the time of announcement, three of the planned five releases have been claimed by retailers, beginning with the impending announcement of the first IGNITE release on April 14th:
- April 14 – IGNITE release #1 during the Texas Cigar Festival. Serious Cigars and Casa de Montecristo have partnered with Southern Draw Cigars for the 1st IGNITE release.
- May 12 – IGNITE release #2 at Famous Smoke Shop & Leaf Cigar Bar. NEW and exciting cigar release in Easton, PA, details to be announced soon.
- Date TBD – Cigars International has selected two unique releases under the IGNITE banner, along with scheduling two exciting events in September and November.
- TBD – Q3 – 2018 IGNITE release #4 is available for retail partnership, 1,000 jars and a NEW Southern Draw Cigars release.
- TBD – Q4 – 2018 IGNITE release #5 is available for retail partnership, 1,000 jars and a NEW Southern Draw Cigars release.
Details on the first release—coinciding with the Texas Cigar Festival on April 14th—are forthcoming and should be revealed later this week.