Southern Draw Cigars has outlined a new charitable strategy for 2018, named IGNITE. Using the tagline “IGNITE Some Good,” the program is design to showcase a series of five releases, where Southern Draw will partner with five different retailers to introduce limited edition releases; where a portion of the proceeds go to mutually agreed upon charities and causes.
What is IGNITE?
Southern Draw has initiated the following charitable strategy for 2018:
- Produced five NEW cigar offerings with custom IGNITE bands;
- Partnered with FIVE different premium cigar retailers;
- Produced 5,000 custom “IGNITE some good” jars, ½ black and ½ white each with the charities’ sticker on top and informational brochure insert;
- Allocated $3.75 per jar to select charities (x 5,000 jars);
- Retail partner commitment of $3.75 per jar to select charities (x 5,000 jars) and optional coupon for future savings;
- $37,500 to charities ($3.75 x 5,000 from SDC + $3.75 x 5,000 from retailers) = $37,500).
The IGNITE project’s primary focus is to serve active-duty, deployed military veterans and their families, the US community’s needy, and premium cigar rights. With $3.75 being donated from both Southern Draw and the given retailer on every jar sold, the project is estimated to bring over $37k to the various charities.
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At the time of announcement, three of the planned five releases have been claimed by retailers, beginning with the impending announcement of the first IGNITE release on April 14th:
- April 14 – IGNITE release #1 during the Texas Cigar Festival. Serious Cigars and Casa de Montecristo have partnered with Southern Draw Cigars for the 1st IGNITE release.
- May 12 – IGNITE release #2 at Famous Smoke Shop & Leaf Cigar Bar. NEW and exciting cigar release in Easton, PA, details to be announced soon.
- Date TBD – Cigars International has selected two unique releases under the IGNITE banner, along with scheduling two exciting events in September and November.
- TBD – Q3 – 2018 IGNITE release #4 is available for retail partnership, 1,000 jars and a NEW Southern Draw Cigars release.
- TBD – Q4 – 2018 IGNITE release #5 is available for retail partnership, 1,000 jars and a NEW Southern Draw Cigars release.
Details on the first release—coinciding with the Texas Cigar Festival on April 14th—are forthcoming and should be revealed later this week.