On Monday, General Cigar Company, owner of Macanudo, gave a sneak peak at the company’s plans to celebrate Macanudo’s 50th anniversary. Rather than a singular release, Macanudo will introduce “a flurry of activity to usher in its next 50 years.”
Beginning March 12th, Macanudo will kick off the “50 Days of Macanudo” celebration. In this time span, the brand will offer purchase rewards for retailers, prizes for consumers (enter by uploading Macanudo-themed photos to www.macanudo.com/50), new box seals showcasing the 50th Anniversary artwork, and a new three-cigar collection under the Inspirado line (expected to be three sizes, one blend). The new cigars will make their first appearance on Feb. 20 – 24, during the annual ProCigar festival in the Dominican Republic.