On Monday, General Cigar Company, owner of Macanudo, gave a sneak peak at the company’s plans to celebrate Macanudo’s 50th anniversary. Rather than a singular release, Macanudo will introduce “a flurry of activity to usher in its next 50 years.”

Beginning March 12th, Macanudo will kick off the “50 Days of Macanudo” celebration. In this time span, the brand will offer purchase rewards for retailers, prizes for consumers (enter by uploading Macanudo-themed photos to www.macanudo.com/50), new box seals showcasing the 50th Anniversary artwork, and a new three-cigar collection under the Inspirado line (expected to be three sizes, one blend). The new cigars will make their first appearance on Feb. 20 – 24, during the annual ProCigar festival in the Dominican Republic.

In the 50 years since its launch, Macanudo remains one of the world’s most respected and best-selling handmade cigar brands. This is because Macanudo has always focused on delivering the best and most consistent experience to the cigar smoker. More recently, we took a bold step to evolve the brand by introducing the Inspirado line in the U.S., amped up our retail and consumer promotions and contemporized our logo and packaging. The result has been nothing less than a renaissance for the brand. And for cigar lovers who have been wowed by the exciting changes we’ve made to Macanudo, I’m here to tell them that they haven’t seen anything yet.Jose de Castro, vice president of marketing

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