Partnering with online retailer Famous Smoke Shop, Southern Draw Cigars has announced the introduction of a lancero format to the Rose of Sharon line, a brand that made its debut in the spring of 2017.

Rose of Sharon Lancero has been rolled in a soft-pressed 6½” x 40 lancero vitola, with the first batch being offered exclusively through Famous Smoke (the widespread national release is estimated for late spring, 2018). Cigars are available in both 5-packs and boxes of 20 cigars.

Like many SD releases, Rose of Sharon has multiple meanings, drawing Biblical and floral inspiration, as well as honoring Sharon Holt, spouse of Robert Holt and co-founder of Southern Draw Cigars.

We have been blessed by the consumer reception of the Rose of Sharon since its release last year. This year, the Rose of Sharon Lancero will add a splash of elegance to the line, which is distinguished by a savory Nicaraguan-Dominican core blend and an Ecuadorian Sun Grown Connecticut wrapper from a rare harvest that saw over 300 days of heavy cloud cover. The result was a flawless, silky-smooth leaf with a richer flavor and a light blonde, shade-grown-like patina. Moreover, due to the Lancero’s slender measurements, the wrapper will play a bigger role in the cigar’s flavor profile. […] The cigar also has a hand and mouth feel that I think most consumers will find very comfortable, even if it’s a size they don’t ordinarily smoke.Sharon Holt

Southern Draw is also focusing on maintaining a fair price point, managing to offer the new lancero at a comparable cost to the robusto format of the same line.

We’ve also addressed value perception. Despite the fact that lanceros are among the hardest and most expensive cigars to roll, we are offering our lanceros at the same price as our robusto-size cigars. And considering the caliber of the tobaccos and handcraftsmanship, at under $10 per cigar, the new Lancero has been positioned at a very reasonable price.Robert Holt

Rose of Sharon Lancero Breakdown

Wrapper: Ecuadorian Sun Grown Connecticut
Binder: Nicaraguan
Filler: Nicaraguan (Viso / Seco) | Dominican (Ligero / Piloto Cubano)
Factory: Tabacalera Fernandez (Nicaragua)
Production: Shop Exclusive (for initial release only)
Packaging: 20-ct Boxes
Vitola: 6½″ × 40 Lancero
Price: $9.35/Single | $42.99/5-Pack | $168.99/Box
Release: Now Available

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