In 2016, Southern Draw Cigars was notably absent from the industry’s annual trade show (IPCPR), citing the need to regroup due to the recently-announced FDA regulations on the premium cigar industry. But Southern Draw has now announced their return, bringing with them multiple updates to the brand.

For starters, IPCPR 2017 will see the nationwide release of Jacobs Ladder – Double Ligero, a cigar that was announced shortly prior to the FDA’s release deadline of August 8, 2016. The blend is billed as Southern Draw’s fullest body to date, as indicated by the “Double Ligero” in the cigar’s title. It follows the Biblical and floral themes from Southern Draw’s previous releases—

[…] a hardy flowering plant with robust blue and purple flowers that has been used in many ancient medicines, however the Company selected the colloquial name for the connection between heaven and earth that Jacob, son of Isaac, dreamed about in the book of Genesis 28:10 whereas he “…had a dream, and behold a ladder was set upon the earth…”.

The cigars will be sold on a first come first serve basis, offering three sizes, including a limited edition Petaca Case that showcases two cigars from the original production run of the blend.

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Jacobs Ladder – Double Ligero Breakdown

  • Wrapper: Pennsylvania Broadleaf (Lancaster, USA)
  • Binder: Ecuadorian Maduro
  • Filler:
    • Seco: Nicaragua
    • Viso: Nicaragua
    • Ligero: Nicaragua (Estelí | Jalapa)
  • Factory: Tabacalera A.J. Fernandez Cigars de Nicaragua (Nicaragua)
  • Production: Small Batch
  • Packaging: 2-ct box | 20-ct box
  • Vitolas: 3
  • Price: $9.50 – $12.99 (MSRP)
  • Robusto: 5½” x 54 | $9.50
  • Toro: 6″ x 52 | $9.99
  • Gordo: 6½” x 60 | $10.99
  • Toro (Petaca Case): 6″ x 52 | $25.99 (2 cigars)

Other updates include a new look for Southern Draw’s pre-existing lines (which will make its first appearance at the show), and price increases (roughly 5%) for Kudzu, Firethorn and Rose of Sharon line-ups.

This is the first price increase by Southern Draw Cigars since the FDA Deeming Regulations were announced in May 2016, and hopefully it will be the last associated with these unfortunate realities of added costs. An average of 5%, is modest, especially in the face of today’s accelerating costs due to user fees, legal fees, increased demand on human resources and general inflationary pressures associated with the production, packaging and distribution of these premium blends.Robert Holt, Southern Draw founder
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