In 2015, the fan-favorite creative visionary Jonathan Drew debuted John Drew Brands—officially entering into the premium spirits industry with a lineup of three initial brands. With the company’s products set to hit retail in fall, 2017, John Drew Brands has now unveiled additional information about its strategy, such as its aim to be “an authentic lifestyle company” (only initially focusing on spirits), as well as the team that has been selected for leadership.

Six members have been announced, including three from Drew Estate (Jonathan Drew, Sam Morales, and Joey Reichenbach), which will continue their roles at both companies. The other three are Nancy Berkowitz, Steve Chernoff, and Frank Moreno; all of whom add significant experience within the beverage industries.



I am uber amped to welcome Nancy, Steve, and Frank to the John Drew Brands Family. I am beyond thankful for the support that Drew Estate will be providing John Drew Brands and am excited to continue the journey with Joey and Sam. This is a company that is in a break-out moment with game changing platforms and innovations.Jonathan Drew, CEO of John Drew Brands
Name Position Experience
Jonathan Drew CEO Co-founder (and current President) of Drew Estate
Nancy Berkowitz President 35+ years of experience in the beverage alcohol industry (Gallo Wine, United Liquors, Renfield Importers, Marie Brizard USA, Ste. Michelle Estates and Dimensional Insight)
Steve Chernoff National Sales Manager 35+ years of experience in all facets of the industry
Frank Moreno National Director of Brand Development 10-year marketing veteran in the Beverage Alcohol and Hospitality industries
Sam Morales Director of Marketing of Drew Estate Specializes in consumer engagement, digital marketing, advertising, experiential marketing, and brand strategy
Joey Reichenbach Creative Director of Drew Estate Specializes in creative direction, merchandising, packaging, advertising and product development

John Drew Brands debuted their lineup of three spirits at the 2016 Wine & Spirits Wholesalers of America convention and plans to officially release the products later this year. Brixton Mash Destroyer is a mash up of Kentucky Bourbon and Florida Rum, Dove Tale Rum is a true Florida rum that has been aged 3 long years in used bourbon barrels, and John Drew “Rye Whiskey” is distilled in Canada, then aged in Toasted Oak Barrels for 4 years.

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