Viva Republica, the premium handmade cigar manufacturer announces a new series named Cloak & Dagger. This new effort will allow the company to quickly release an array of limited edition blends. The Cloak & Dagger program is unique, as the blend contents will not be released to the public. The first blend under the Cloak & Dagger series is the: Ojos Verdes cigar.
The first release, Ojos Verdes or “Green Eyes”, is a 6″ x 47 Corona Gorda, featuring a Dominican Candela wrapper. No other information on the blend will be released, and future blend information on cigars brands under the Cloak & Dagger series will be withheld. Production is limited to 250 bundles of 20 cigars with an MSRP of $8.50.
Jason Holly stated:” It’s my belief that to enjoy a cigar you needn’t know the blend components, in fact I think it’s better to smoke a new cigar without being prejudiced by tobacco origin, marketing/positioning, proclaimed strength, etc. ”Cloak & Dagger was born out of the desire to create a vehicle, to quickly market test blends and unique concepts. Cloak & Dagger will be a limited production line, with an irregular release schedule.”
Keeping in the political vein, Viva has themed its previous releases, and this one takes on the personality, of clandestine operations (or the Dark Arts). These releases will be non-boxed and shipped in mazos of 20. Each different release features the same Cloak & Dagger band, with a hang tag indicating the vintage, and codename for each release.
“I’m excited about this line, because it will allow me to get projects out of the factory much quicker, than we have been doing in the past. With standard packaging prepared, we can turn out a wet-shipped release, in less than a week, or 30-40 days, with traditional minimum aging, stated Holly.
Consumers should expect to see more releases under the Cloak & Dagger program this year, featuring different sizes, different blends and some novel concepts regarding both blending and construction.
The theme for Viva for 2016 will be to reinforce our theme of “Where the Wild Things Grow” and Cloak & Dagger will certainly serve as one of the expressions of the brand.
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