Foundry Tobacco Company (FTC) is expanding. The maverick cigar company has added two sales brokers and a brand manager to drive growth of its innovative portfolio of cigars.
FTC has hired Taven Johnson and Stephan Mayer of C.H.I.M.P., a broker agency, to represent the company’s brands in AL, DC, GA, MS, KY, MD, NC, SC, TN, VA and WV, effective today. As two of the nation’s leading cigar sales brokers, Taven and Stephan have built some of the most successful boutique cigar brands in the market today, and are poised to deliver increased distribution of the Foundry Tobacco Company brands. Over time, the plan is to increase Johnson and Mayer’s territories to additional geographies across the U.S.
In addition, Justin Andrews has recently been hired to support Michael Giannini, FTC’s creative director, in leading the day-to-day operations of the company. Prior to joining Foundry Tobacco Company, Justin served as vice president of Lou Rodriguez cigars.
“This is an exciting step in the development of Foundry Tobacco Company,” said Giannini. “The addition of these players to our team will allow us to deliver increased flexibility in tailoring programs to retailer needs and the ability to deepen the support of our brands on both the retailer and consumer level.”
To mark its expansion, Foundry Tobacco Company is offering retailers a special discount on its popular Bolivar, Ramon Allones, Compounds/Elements and Musings and value-priced Chillin’ Moose lines for the month of March. Retailers who purchase five boxes will receive a sixth box free.