To the best of our research, the January 2016 edition of the Cigar Brand Stock Market was the segment’s debut, featuring guests Jonathan David (Toasted Foot) and William Cooper (Cigar Coop). The segment took place in the second half of episode 54 on January 22, 2016, featuring buy, sell, and hold opinions on 12 companies/brands.

The Cigar Brand Stock Market is a segment on Cigar Dojo’s Smoke Night LIVE show, where we attempt to boil down sentiment on a variety of cigar brands/companies by asking a panel of cigar enthusiasts the hypothetical question: “Would you buy, hold, or sell stock in brand/company X?” We feel that the results tell an interesting narrative as to the perception of a company/brand’s current direction. When multiple segments of the show are lined up, the highs and lows of a given company/brand may offer even more revealing trends.

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Results

	Sensei	Jonathan	Coop	Consensus	Score
Cubanacan Cigars	Sell	Sell	Sell	Sell	0%
Caldwell Cigar Co.	Buy	Hold	Buy	Buy	83%
Alec Bradley	Sell	Sell	Sell	Sell	0%
Crowned Heads	Hold	Buy	Sell	Hold	50%
Espinosa Premium Cigars	Buy	Buy	Buy	Buy	100%
Gran Habano	Sell	Sell	Hold	Sell	17%
Gurkha Cigars	Sell	Hold	Buy	Hold	50%
Illusione Cigars	Buy	Buy	Buy	Buy	100%
My Father Cigars	Buy	Sell	Hold	Hold	50%
RoMa Craft Tobac	Buy	Buy	Buy	Buy	100%
Tatuaje Cigars	Sell	Hold	Buy	Hold	50%
Warped Cigars	Buy	Buy	Buy	Buy	100%

Takeaways

There were four perfect scores: Espinosa, Illusione, RoMa Craft, and Warped.
The were two brands with no buys: Alec Bradley and Cubanacan.
There were four overall holds: Crowned Heads, Gurkha, My Father, and Tatuaje.
All panelists were bullish, with Cooper being the most bullish (67%) and the others tying at 54%.
Overall sentiment for the entire segment was bullish, with a 58% buy recommendation.