A new name has entered the premium cigar space with the official introduction of Pangea Cigars, a company founded by industry veterans Ibis Luis and Anna Ayupova. The announcement marks the beginning of a brand built around deliberate development, restrained production, and a philosophy centered on performance and experience.
The name Pangea references the ancient supercontinent, reflecting the founders’ view of cigars as a shared language that connects cultures and perspectives. According to the company, the brand places emphasis on balance, consistency, and craftsmanship—focusing on how a cigar performs and feels rather than how loudly it is marketed. Visual presentation is treated as part of the overall experience, with blend development and design considered together rather than separately.
Luis brings more than 15 years of experience across premium cigar retail, brand development, and manufacturing. She previously spent six years with Plasencia Cigars, where she worked as a U.S. representative and brand developer. In addition to her work with Pangea, Luis consults with select manufacturers on brand positioning and market strategy and holds certifications as both a Cigar Sommelier and Bourbon Steward.
Ayupova adds a global background shaped by executive leadership, luxury hospitality, and culinary arts. Born and raised in Almaty, Kazakhstan, she previously owned and operated a high-end cigar and wine club in California. A Certified Cigar Sommelier and Wine Sommelier, her professional focus has centered on consistency, trust, and intentional design within luxury environments.
For its inaugural project, Pangea Cigars is collaborating with Indiana Ortez of Casa de Ortez. The partnership reflects a shared approach to blending rooted in tobacco integrity and modern craftsmanship informed by tradition.
“Pangea is not about launching products quickly,” the founders shared. “It’s about building something meaningful, thoughtful, and enduring. We believe the strongest brands speak quietly and perform consistently.”
At this early stage, the company is focused on establishing its foundation, philosophy, and visual identity. Specific details regarding Pangea’s first blends and release timeline are expected to be announced at a later date.
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