The Cigar Brand Stock Market is one of the most popular recurring segments on The Dojo’s Smoke Night LIVE weekly show. One of the earliest such episodes aired in October 2020, featuring guests Emmett Malone (Blind Man’s Puff), William Cooper (Cigar Coop), and Kevin Shahan (Cigar Prop).

The Cigar Brand Stock Market is a segment on Cigar Dojo’s Smoke Night LIVE show, where we attempt to boil down sentiment on a variety of cigar brands/companies by asking a panel of cigar enthusiasts the hypothetical question: “Would you buy, hold, or sell stock in brand/company X?” We feel that the results tell an interesting narrative as to the perception of a company/brand’s current direction. When multiple segments of the show are lined up, the highs and lows of a given company/brand may offer even more revealing trends.

This post and others like it aim to catalogue the results from the Cigar Brand Stock Market, which will eventually lead to more insightful trends as our data grows over the years.

Results

Sensei Jordan Coop Emmett Kevin Consensus Score
Drew Estate Buy Buy Buy Buy Buy Buy 100%
Crux Sell Sell Buy Sell Sell Sell 20%
Warped Buy Sell Sell Sell Hold Sell 30%
LFD Sell Hold Buy Hold Buy Buy 60%
Southern Draw Buy Sell Buy Buy Hold Buy 70%
Gurkha Sell Sell Hold Sell Sell Sell 10%
Illusione Sell Hold Buy Buy Buy Buy 70%
Smoke Inn Buy Buy Buy Buy Buy Buy 100%
PDR Sell Sell Sell Sell Sell Sell 0%
Casa Carrillo Buy Hold Buy Hold Sell Buy 60%
Arturo Fuente Buy Buy Buy Buy Sell Buy 80%
Crowned Heads Buy Buy Buy Buy Buy Buy 100%
Corona Cigar Co. Buy Hold Buy Buy Buy Buy 90%
RoMa Craft Sell Hold Buy Buy Sell Hold 50%

Takeaways

  • There were three perfect scores: Drew Estate, Smoke Inn, and Crowned Heads.
  • The only brand with no buys was PDR Cigars.
  • The only overall hold on a brand was RoMa Craft Tobac.
  • William Cooper was the biggest bull (82%) and Jordan was the only bear (46%).

Panel

Master SenseiHost
Bull: 57%
Buys: 8
Holds: 0
Sells: 6
Producer-Kid JordanProducer
Bear: 46%
Buys: 4
Holds: 5
Sells: 5
William CooperCigar Coop
Bull: 82%
Buys: 11
Holds: 1
Sells: 2
Emmett MaloneBlind Man's Puff
Bull: 64%
Buys: 8
Holds: 2
Sells: 4
Kevin ShahanCigar Prop
Neutral: 50%
Buys: 6
Holds: 2
Sells: 6
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