The Cigar Brand Stock Market is one of the most popular recurring segments on The Dojo’s Smoke Night LIVE weekly show. One of the earliest such episodes aired in October 2020, featuring guests Emmett Malone (Blind Man’s Puff), William Cooper (Cigar Coop), and Kevin Shahan (Cigar Prop).
The Cigar Brand Stock Market is a segment on Cigar Dojo’s Smoke Night LIVE show, where we attempt to boil down sentiment on a variety of cigar brands/companies by asking a panel of cigar enthusiasts the hypothetical question: “Would you buy, hold, or sell stock in brand/company X?” We feel that the results tell an interesting narrative as to the perception of a company/brand’s current direction. When multiple segments of the show are lined up, the highs and lows of a given company/brand may offer even more revealing trends.
This post and others like it aim to catalogue the results from the Cigar Brand Stock Market, which will eventually lead to more insightful trends as our data grows over the years.
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Results
| Sensei | Jordan | Coop | Emmett | Kevin | Consensus | Score | |
|---|---|---|---|---|---|---|---|
| Drew Estate | Buy | Buy | Buy | Buy | Buy | Buy | 100% |
| Crux | Sell | Sell | Buy | Sell | Sell | Sell | 20% |
| Warped | Buy | Sell | Sell | Sell | Hold | Sell | 30% |
| LFD | Sell | Hold | Buy | Hold | Buy | Buy | 60% |
| Southern Draw | Buy | Sell | Buy | Buy | Hold | Buy | 70% |
| Gurkha | Sell | Sell | Hold | Sell | Sell | Sell | 10% |
| Illusione | Sell | Hold | Buy | Buy | Buy | Buy | 70% |
| Smoke Inn | Buy | Buy | Buy | Buy | Buy | Buy | 100% |
| PDR | Sell | Sell | Sell | Sell | Sell | Sell | 0% |
| Casa Carrillo | Buy | Hold | Buy | Hold | Sell | Buy | 60% |
| Arturo Fuente | Buy | Buy | Buy | Buy | Sell | Buy | 80% |
| Crowned Heads | Buy | Buy | Buy | Buy | Buy | Buy | 100% |
| Corona Cigar Co. | Buy | Hold | Buy | Buy | Buy | Buy | 90% |
| RoMa Craft | Sell | Hold | Buy | Buy | Sell | Hold | 50% |
Takeaways
- There were three perfect scores: Drew Estate, Smoke Inn, and Crowned Heads.
- The only brand with no buys was PDR Cigars.
- The only overall hold on a brand was RoMa Craft Tobac.
- William Cooper was the biggest bull (82%) and Jordan was the only bear (46%).
Panel

Buys: 8
Holds: 0
Sells: 6
Buys: 4
Holds: 5
Sells: 5

Buys: 11
Holds: 1
Sells: 2

Buys: 8
Holds: 2
Sells: 4

Buys: 6
Holds: 2
Sells: 6
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