Rising from the status of an unknown outsider, to an up-and-comer, an unorthodox upsetter, to the juggernaut we know and love today, Drew Estate rose to the unique challenges presented in 2020 and came out on top. Typically, our Brand of the Year winner earns the honor through a big year of acclaimed cigar releases, yet Drew Estate took another route. Yes, there were impressive cigars, such as the limited Year of the Rat, Undercrown Dogma Sun Grown, and the Deadwood Leather Rose, but Drew Estate made more ground through their consistent presence during the pandemic. The company launched the Freestyle Live streaming series, a new weekly pairing-based podcast, and hosted countless events with retailers across the country, replicating the in-shop events consumers have come to expect. Where cigar fanatics once waited in three-hour lines for a chance to meet founder and president, Jonathan Drew, they were now entertained by his magnetic charisma on a regular basis. This kept Drew Estate at top of mind throughout 2020—an unorthodox company improvising in an unorthodox climate without a hitch.


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