Five years after first launching the Crux Cigars brand, the company is completely changing its appearance, showcasing a new logo, packaging, refreshed blend specific branding, and a more cohesive communication strategy.
At this time, Crux has only revealed the updated company logo, which steers the brand in a much more clean, modern, and professional direction. In addition, Crux has updated their slogan/hashtag to “#FindYourCrux,” departing from the former, “#GoCruxYourself.”
The updated look will make its debut at the 2019 IPCPR trade show, held later this month in Las Vegas. At launch, Crux will have five of their pre-existing brands updated: Epicure, Epicure Maduro, Limitada, Guild, and Bull & Bear. There will be additional changes coming in Q4 of this year, with the Passport, Skeeterz, and Ninfamaniac brands following suit.