(DORTMUND, DE) Capitalizing on sales success in the US, El Artista will attend and exhibit at InterTabac 2017 in Dortmund Germany in September to establish a firm foundation for the brand in Europe. InterTabac is the world’s largest trade show for tobacco products. It is composed of thousands of exhibitors from dozens of countries. “I am very excited, this is our first time as an exhibitor at this show,” says Radhames Rodriguez President of El Artista Cigars, “Our focus at the show will be on growing our core line and developing new business with our distributor”.
El Artista recently contracted with Kleinlagel Zigarrenfabrik which began distributing El Artista in September 2017. “Our strategy in Europe starts with a good partner. A group that knows boutique brands and has the experience to grow with us, which is why we chose Kleinlagel,” says Jonas Santana Marketing Manager for El Artista. Kleinlagel’s portfolio of brands includes many well-known brands from the US.
“It is satisfying to see the brand in Europe, this is a big step for the company, one that we have been marching towards for a while now,” stated Kevin Newman PR Manager for El Artista. “El Artista brands”, Mr. Newman added, “have a classic look and feel to them that makes them perfect for Europe”. InterTabac runs from September 21-24.