Drew Estate will be introducing new merchandising solutions for retailers at their IPCPR 2017 booth in Las Vegas, NV.
The updates include new, industrial strength shelf-talkers that are configurable on any style of shelving—angled or straight. These large displays show Drew Estate’s iconic Manhattan Bridge design, which the company describes as “illustrating Drew’s early days and New York Centric attitude.”
In addition, Drew Diplomat Retailers will receive a Nail-Head Freak Sign that will signify the retail location as an official Drew Diplomat member. Drew Diplomat is a program Drew Estate began rolling out in 2014 that allows participating retailers to receive extra perks, such as rare and limited edition cigars to sell to their customers. Drew Diplomat later received an accompanying app for cigar enthusiasts, launching in June of 2016.
Perhaps the most interesting news from Drew Estate is yet to come, as company CEO Glenn Wolfson hinted in a press release—