Matt Booth, owner and creator of the Room101 cigar brand, is retiring from the world of premium cigars; according to an announcement by Cigar Aficionado, made earlier today.
Room101 entered the cigar scene in 2009, as Matt Booth branched out from his jewelry business (of the same name), teaming with Camacho to manufacture a line of luxury cigars with unorthodox concepts and packaging/presentations.
In the article, Booth intimates that a return to the industry is possibly, but unlikely; including a telling motive for departure being the looming FDA regulations:
“It’s all hypothetical,” he said. “Room101 was made in Honduras, but it could conceivably be made anywhere, as long as the factory makes a high-quality product. If that were ever to happen there would have to be a relationship. For now, I am going to concentrate on the jewelry and accessories side of the business. It’s a business that’s growing rapidly for me and not over-regulated by the government.”
Booth will retain ownership of the brands under Room101, as his relationship with Davidoff included distribution and manufacturing only. According to Cigar Aficionado, the contract between the two companies finalized on January 1st, and Booth opted not to renew.
Room101 evolved to represent the more rare, luxurious, and premium offerings out of Camacho’s Agroindustrias Laepe S.A. factory over the years, with some of the brand’s most notable/fan-favorites including: OSOK, Namakubi Ecuador, and the Master Collection, as well as the more cult/eccentric cigars, such as Big Delicious and Uncle Lee. In addition to the unique flavor profiles and packaging, Booth himself was well-regarded as among the most captivating personalities in the industry—with perhaps our favorite “Booth moment” occurring during an interview on Smoke Night Live, where booth spontaneously gave-away cigars to viewers that posted pictures of their feet soaking in bowls of Ramen Noodles.