Just over a year after Michael Giannini parted ways with General Cigar Company, the former creative director has now joined Ventura Cigar Company’s marketing team, taking the role of creative director.

Giannini has been involved in the industry for over 30 years, beginning as a pipe tobacco blender at a local retailer of King of Prussia, Pennsylvania. He later took a job with Ashton and eventually La Gloria Cubana, where the company was later acquired by General Cigar. Michael spent 17 years with General and is best known for his innovations with the LGC brand and Foundry Tobacco Company.

When it comes to innovation, there’s much more to come. VCC has so much opportunity to grow. The fun is just getting started, and I’m glad to be part of it.Michael Giannini

Ventura Cigar Company is based in Southern California and has their many brands—including Archetype, Case Study, Project805, and PSyKo SEVEN—produced in various factories and countries, such as Davidoff’s facilities and Drew Estate’s La Gran Fabrica Drew Estate factory.

Michael Giannini is a key addition to the VCC team, we’re excited that Michael is back doing what he does best. His vast industry knowledge and creative prowess are resources that we are excited to tap into and use to further develop the brands and products within the VCC portfolio. He is a true visionary with a business mind, and we are pleased to have him aboard.Jason Carignan, CMO of Kretek, parent company of VCC