Joya de Nicaragua has announced a new look for the company’s Clásico line—which they refer to as their most well-known brand.

Joya de Nicaragua Clásico—which was the first Nicaraguan puro to be exported from Nicaragua—has been redesigned to return an authentic and classic look amidst JDN’s approaching 50th anniversary.

Joya de Nicaragua Clásico packaging transformation

JDN Clásico packaging throughout the years (from left to right: 1968, 2009, 2017).

We wanted to bring back the beautiful artistic look of the original Joya de Nicaragua box, so we commissioned an expert digital artist to recreate the brand’s original painting, showcasing the beautiful landscape of northern Nicaragua.



The inside label shows a painting of a tobacco field in the Valley of Estelí, which is where our history began. The human, artisan and artful side of our brand is also portrayed, with the on-duty tobacco growers on the front. On the background, you’ll see the curing barns and the ‘malinche’ trees with their vibrant red owers, an iconic ornament present at our factory, too.

Juan I. Martinez, Executive President of JDN

Joya de Nicaragua Clásico is available in 10 vitolas spanning 50 markets across the globe. While the look has changed, the cigars continue the current blend of Nicaraguan binder/fillers and an Ecuadorian Connecticut Shade wrapper—described as “a mild, woody and delicate smoke.”

Joya de Nicaragua Clásico cigar lineup 2017 Joya de Nicaragua Clásico packaging 2017

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