It’s been only six month since Matt Booth announced his retirement from the cigar industry, but today, Cigar Aficionado reported an exclusive interview with Booth, detailing his return.

Booth has reportedly partnered with Robert Caldwell and A.J. Fernandez, introducing two brands that will debut at next week’s IPCPR trade show in Las Vegas—Hit & Run and The Truth.

SEE ALSO: Room101/Caldwell Hit & Run Corona Gorda Review

Hit & Run is a collaboration between Booth and Caldwell, with production being handled at Robert’s usual factory partner—Tabacalera William Ventura in the Dominican Republic. The cigars showcase an Ecuador Habano wrapper over Indonesian binder and Dominican filler and will be offered in five sizes that include a piramide and perfecto. These cigars have already made their way to select retailers, with a full shipment expected next week.



The second project sees a three-way collaboration between Booth, Caldwell, and Fernandez, introducing a Nicaraguan puro blend from A.J.’s burgeoning factory in Estelí. This project is titled “Truth,” showcasing five box-pressed sizes that appear more common (save for a lonsdale) within the American market. These cigars will come packaged in twenty-count boxes and are expected to begin shipping in September.

Matt Booth transitioned from his career in the jewelry business to the cigar industry in 2009, using the same Room101 name that he’d become known in the jewelry business and operating both sides of the company simultaneously. He commissioned Camacho Cigars to craft the original Room101 limited edition cigar and remained with the Davidoff-owned company ever since. When Booth announced his retirement earlier this year, Davidoff retained distribution rights to the current Room101 brands only while stock remained; with Booth retaining the rights to reintroduce his brands elsewhere for future endeavors. While this is not the case with Booth’s return (as the new cigars showcase similar Room101 imagery but not the official Room101 name), Matt stated in the interview that it was a possibility in the future.

Hit & Run Breakdown

  • Wrapper: Ecuadoran Habano
  • Binder: Indonesian
  • Filler: Dominican
  • Factory: Tabacalera William Ventura (Dominican Republic)
  • Production: Limited Edition (100,000 cigars)
  • Packaging: 10-ct boxes
  • Vitolas: 5
  • Price: $10 – $13
  • Release: July, 2017
  • 6″ x 46
  • 6″ x 54
  • 4¾” x 52
  • 6″ x 50 (piramide)
  • 5⅛” x 60 (perfecto)

Truth Breakdown

  • Wrapper: Nicaragua
  • Binder: Nicaragua
  • Filler: Nicaragua
  • Factory: Tabacalera A.J. Fernandez Cigars de Nicaragua (Nicaragua)
  • Production: Limited Edition (100,000 cigars)
  • Packaging: 10-ct | 20-ct
  • Vitolas: 5
  • Price: $10 – $13
  • Release: September, 2017
  • Short Churchill: 5½” x 48
  • Robusto: 5″ x 52
  • Toro Grande: 6½” x 56
  • Toro: 5″ x 52
  • Lonsdale: 6½” x 44