In 2015, the fan-favorite creative visionary Jonathan Drew debuted John Drew Brands—officially entering into the premium spirits industry with a lineup of three initial brands. With the company’s products set to hit retail in fall, 2017, John Drew Brands has now unveiled additional information about its strategy, such as its aim to be “an authentic lifestyle company” (only initially focusing on spirits), as well as the team that has been selected for leadership.
Six members have been announced, including three from Drew Estate (Jonathan Drew, Sam Morales, and Joey Reichenbach), which will continue their roles at both companies. The other three are Nancy Berkowitz, Steve Chernoff, and Frank Moreno; all of whom add significant experience within the beverage industries.
| Name | Position | Experience |
|---|---|---|
| Jonathan Drew | CEO | Co-founder (and current President) of Drew Estate |
| Nancy Berkowitz | President | 35+ years of experience in the beverage alcohol industry (Gallo Wine, United Liquors, Renfield Importers, Marie Brizard USA, Ste. Michelle Estates and Dimensional Insight) |
| Steve Chernoff | National Sales Manager | 35+ years of experience in all facets of the industry |
| Frank Moreno | National Director of Brand Development | 10-year marketing veteran in the Beverage Alcohol and Hospitality industries |
| Sam Morales | Director of Marketing of Drew Estate | Specializes in consumer engagement, digital marketing, advertising, experiential marketing, and brand strategy |
| Joey Reichenbach | Creative Director of Drew Estate | Specializes in creative direction, merchandising, packaging, advertising and product development |
John Drew Brands debuted their lineup of three spirits at the 2016 Wine & Spirits Wholesalers of America convention and plans to officially release the products later this year. Brixton Mash Destroyer is a mash up of Kentucky Bourbon and Florida Rum, Dove Tale Rum is a true Florida rum that has been aged 3 long years in used bourbon barrels, and John Drew “Rye Whiskey” is distilled in Canada, then aged in Toasted Oak Barrels for 4 years.
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