FORT LAUDERDALE, Fla. – Tabacalera USA, the U.S.-based premium cigar operations of Imperial Brands plc, has appointed Rob Maneson chief executive officer of its JR Cigar unit, effective immediately.

Maneson, who was general manager of Tabacalera’s Casa de Montecristo division that features company-owned and licensed cigar stores, will head JR Cigar from the company’s base in Whippany, N.J. He will continue to report to the head of Tabacalera USA, Javier Estades, who said a new general manager for Casa de Montecristo will be appointed soon.



JR Cigar is one of the largest internet and retail cigar companies in the United States.

Rob’s elevation to head JR Cigar reflects his leadership and an experience gained in the organization over a number of years – including prior management experience with both JR Cigar and Altadis U.S.A., and most recently with Casa de Montecristo.Javier Estades

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